Sunday, 16 May 2010
Pen Room - Finals
Mocked up photos for MA submission presentation, giving an idea of how the signage would look in situ.
Friday, 14 May 2010
Wednesday, 12 May 2010
Pen Room - Finals
Finals for the Pen Room project, as presented to the client, and for submission for the Visual Practice 2 module of my MA.
The branding was intended to tie all points of contact with the public together under a clear house style. This was in response to their current branding across various touchpoints with a range of visual styles and logos.
The nib motif along with handwritten words are used throughout the collateral material to reiterate the purpose of a nib whilst tying it to the brand. A limited palette was chosen that was inspired by some of the period packaging material within the museum.
The museum cabinet booklet and text were revised to offer clearer points of entry into the document. The use of simple pen and ink illustrations break up this text heavy document, whilst making reference to some of the more obscure items within the museum cabinets.
Clear signage was created using the brand elements. External posters were designed to draw attention to the museum at the first point of contact upon the street. Simple internal signage was created that would stand out in the crowded museum environment whilst reiterating the identity for ease of recognition.
The museum's activities for children were revised to take better advantage of content of the museum and to be more educational (and hopefully fun too!). The use of the highlight cyan colour separated these activities from general museum signage and documentation.
Overall the client was very happy with the project and will look at implementing it, following board approval, within the next couple of months.
The branding was intended to tie all points of contact with the public together under a clear house style. This was in response to their current branding across various touchpoints with a range of visual styles and logos.
The nib motif along with handwritten words are used throughout the collateral material to reiterate the purpose of a nib whilst tying it to the brand. A limited palette was chosen that was inspired by some of the period packaging material within the museum.
The museum cabinet booklet and text were revised to offer clearer points of entry into the document. The use of simple pen and ink illustrations break up this text heavy document, whilst making reference to some of the more obscure items within the museum cabinets.
Clear signage was created using the brand elements. External posters were designed to draw attention to the museum at the first point of contact upon the street. Simple internal signage was created that would stand out in the crowded museum environment whilst reiterating the identity for ease of recognition.
The museum's activities for children were revised to take better advantage of content of the museum and to be more educational (and hopefully fun too!). The use of the highlight cyan colour separated these activities from general museum signage and documentation.
Overall the client was very happy with the project and will look at implementing it, following board approval, within the next couple of months.
Friday, 7 May 2010
Moseley Shoals - Logo Usage
I produced a small 3 page document giving guidance in logo usage, colour palette and font, to maintain a cohesive 'brand' style for future marketing material.
Tuesday, 4 May 2010
Moseley Shoals - Flyer
Following on from the presentation and positive feedback from the client, the concept was used on the groups collateral marketing items. This included T-shirts, gym (or swim) bags, caps etc.
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