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MA Show Brand

Finals for the show 'brand'. Using some of the ideas from my adaptive branding project, the design represents the various areas of practice that go together to form the MA course. Each specialism is represented by a colour, with individual identities representative of each. The mixture of colours is supposed to connote an idea that each specialism is a combination of elements of all areas of practice...

The branded elements were used at various touchpoints throughout the exhibition. Individual triangles were grouped and wall mounted and used as a wayfinding device to draw people from the beginning of the exhibition to the main room.

Pages from the website concept for Artsfest. The website allows you to create a personal itinerary of events and uses this data to map visual elements to it accordingly.