Pen Room - Logo

The Pen Room currently uses a range of identities with different styles used at the point of entry, throughout the museum and on their marketing materials.

I was keen to create a cohesive brand identity that would be easily adapted to the various touchpoints, whilst also hopefully clarifying their purpose to potential visitors. Their current identity (through its various forms) offers a calligraphic rendering of the museum name along with a pen nib. I feel this is confusing as to their purpose. They're not a museum for calligraphy, or handwriting, but the industrial production of pen nibs - a viewpoint shared with the museum when discussing the purpose of the identity at the briefing stage.

I was keen to get this industrial heritage side across within the identity and move it away from the more specialist calligraphic rendering whilst still showing a pen nibs purpose.

Looking at period packing within the museum was a good influence, as were grotesque fonts of the late 1800's, which I felt spoke of the industrial heritage of the period whilst also appearing quite contemporary.