MA - Semester 3

Following on from semester 2, I intend to concentrate on branding again for this semester.

With a remit to look at (and move beyond) current developments within the field, adaptive branding projects over the last couple of years have piqued my interest and will offer an engaging area of practice to focus on for this last part of my MA.

Currently reading everything by Wally Olins, looking at Wolff Olins, Digit, Tomato etc...