I approached a local museum, which offered a great opportunity to look at rebranding an organisation with a wide range of needs. The Pen Room is a small charitable museum charting the history of pen nib production within Birmingham.
Sunday, 28 March 2010
Pen Room - Branding/identity project
The Visual Practice module for this semester concentrated on looking at branding in more detail, following on from some of the Shoals work already started. I was interested in how branding is obviously more than just a logo and how a brand 'story' can be communicated through its various touchpoints.
I approached a local museum, which offered a great opportunity to look at rebranding an organisation with a wide range of needs. The Pen Room is a small charitable museum charting the history of pen nib production within Birmingham.
I approached a local museum, which offered a great opportunity to look at rebranding an organisation with a wide range of needs. The Pen Room is a small charitable museum charting the history of pen nib production within Birmingham.
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