Wednesday, 17 February 2010

Hobb buddies Leaflet

The original was an A5 gatefold document, with little thought (in hindsight) as to how the information would be read. The contact information was separate from the main copy and was placed on the back of the document. Whilst you would see it, I don't think the placement was ideal for a scheme that required participation.

Looking at the copy provided, there were 3 main sections - a statistic/quote, explanation and benefits, suggesting a gatefold document. The image shows how the document would unfold, as you move down the image.



4 comments:

  1. Could you make this upload a bit bigger? It would be nice to be able to read the text.

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  2. Hey - Any better? Seems to have a cap for image size on blogspot. Regarding the text, it's not my copy. The statistic/quote isn't great - something aimed at the target audience would be better. Sounds a little too corporate...

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  3. I still can't actually read it, so can't really comment on the suitabilty of the layout. Wonder how Cat was able to read it? I've tried zooming.

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  4. I'll send a pdf... It's just about legible, but wasn't able to get it any bigger...

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