Wednesday, 24 February 2010

Hobb buddies Leaflet

Have finished with the logo to some extent. I've concentrated on getting the 'latch' element correct as this was the main cause of concern. I've hopefully managed to resolve this.

I've included the final design... Very minimal and clean, as the logo itself is very complicated (more of an illustration than logo form).

Having obtained some guidelines on NHS branding too, concerned with legibility and ease of reading.

Intended as a small micro-project, it's been a useful learning exercise regarding client group feedback. However, the project itself isn't that useful, simply re-drawing a logo without questioning whether the logo is the best message to send to potential clients in the first place.

Without any input from the initial commissioner of the identity, I've decided to shelve the project and move on to something with much clearer (and less confused) learning objectives.


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