Moseley Shoals

Planning a major identity project underway for the other part of the course, I've decided to look at another identity/branding project for the Reflective Practice 2 module. Using the project to gain further experience prior to the main Visual Practice 2 module this semester, I wanted to look at a small, local organisation and approached my local swim group. They kindly agreed to take part in the process. 

Attached is the brief, drawn up in collaboration with the client. Moseley Shoals is a small, independent swim group for the LGBT community. They currently use a range of marketing items (leaflet, website etc.) to publicise the group. 

Viewed as possibly too cliquey or sporty by any external viewers, they were keen to reposition themselves as a more sociable group, offering a range of benefits beyond just swimming.