Whilst the current Moseley Shoals logo is adequate, I was keen for the purpose of this project to look at rebranding the organisation.
Its current 'wave form' logo may also be too connotative of swimming, which they were keen to address. Looking at the groups various activities, I wanted to retain a water element within the logo but not include anything that would make the group appear too sports orientated.
Its current 'wave form' logo may also be too connotative of swimming, which they were keen to address. Looking at the groups various activities, I wanted to retain a water element within the logo but not include anything that would make the group appear too sports orientated.
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