Feedback from both the client and external sources was good.
The typographic version was generally chosen as it was thought to be clearer than the purely illustrative version and the beach graphic style was liked when surveying the target audience group.
Some of the comments included:
"Makes me think of Brighton. Hints well at what the group does but without over-explaining"
"Instantly recognisable as to what the whole group is about, what they do and the types of other activities that are on offer"
"...it depicts a very friendly group and would entice me to find out more/go along and see what's what"
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