Pen Room - Collateral Items

The leaflet has gone through many revisions. I've been keen to use it as an opportunity to develop an overall style and concept that will be suited to all the collateral items.

Feedback from both the client, potential audience members and tutorial sessions has been influential. The design started off as too overly concerned with the heritage angle of the museum, without making the family target audience the focal point of the communication.

Reworking the large amount of copy on their current leaflet to more incisive and exciting paragraphs and bullet-points enabled a cleaner design. A sparing use of photography reiterated the family friendly elements of the museum.