MA Proposal

Further to feedback from my initial presentation, I've chosen to refine my area of investigation, concentrating on looking at a number of areas of interest.

This includes adaptive branding, but investigating how such techniques may be used within the context of 'brand as platform', as discussed by Wolff Olins (http://www.brandnext.com/). This will take the form of an investigative project, looking at how data created within the plaform may be used to define the 'look and feel' elements of the brand in a manner that hopefully isn't abstractly related to the audience.

MA Proposal Presentation

A few slides from my initial MA proposal presentation. Will revise the research question over the coming week.

MA - Semester 3

Following on from semester 2, I intend to concentrate on branding again for this semester.

With a remit to look at (and move beyond) current developments within the field, adaptive branding projects over the last couple of years have piqued my interest and will offer an engaging area of practice to focus on for this last part of my MA.

Currently reading everything by Wally Olins, looking at Wolff Olins, Digit, Tomato etc...