MA Proposal

Further to feedback from my initial presentation, I've chosen to refine my area of investigation, concentrating on looking at a number of areas of interest.

This includes adaptive branding, but investigating how such techniques may be used within the context of 'brand as platform', as discussed by Wolff Olins (http://www.brandnext.com/). This will take the form of an investigative project, looking at how data created within the plaform may be used to define the 'look and feel' elements of the brand in a manner that hopefully isn't abstractly related to the audience.