Tuesday, 20 July 2010

MA 'adaptive brand' show concept

A concept for the MA show theme, based upon adaptive visual elements.

The logo represents the various elements that go together to form the Masters course of study. An adaptive, personalised version of the identity elements would be used for each individual student.

The grey sections represent the core area of study within the MA course whilst the coloured section represents an individual area of practice (AOP) within the course. This would vary according to which AOP the individual student was studying.

Finally, the typographic logo framework is completed with sections that become representative of the students own work.

Following the identity examples, are a few ideas of how other visual elements could continue the theme.



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