Adaptive brand

For a second micro-project, I chose to look at a re-brand for a local woodland community trust, creating an identity that reflected the changing use of the woodlands throughout the seasons. This would continue my initial investigations into adaptive techniques from the 'MA brand' and would allow me to look at external data and how this could be used to define visual elements.

The logo shown here would change in relation to web service weather data. Whilst only shown in four states (one for each season), the logo would include a full cycle of 'growth' and would change dynamically in relation to the data source.